The Story format first originated in Snapchat. This was later adopted and popularized by Facebook. Now, the same format seems to have been picked up by Twitter. Yes, the micro-blogging platform has rolled out a Stories-like feature called Fleets. So, what’s Twitter Fleets and what’s so special about it. We’ll find all this out in our today’s post!
How to use Twitter Fleets feature to boost engagement
Twitter Fleets represents short user-generated content to promote deeper and more personal conversations. It is very similar to Facebook and Instagram Stories and allows users to share their casual thoughts through written text, recorded video, or a photo posts. The Fleets don’t stick around like status updates for ages as their lifespan is short (24 hours after which they disappear from view).
- Launch your Twitter Mobile app.
- Tap your Avatar.
- Choose a photo or a video to use as a fleet.
- Set permissions for reactions and replies
- Add text.
- Adjust the text size.
- Tap the Fleets button to post it.
How do I enable Fleets on Twitter?
Getting started with the Fleets in Twitter is really simple.
First, launch the Twitter mobile app go to the Home Screen. If Fleets is available on your Twitter Mobile app, you’ll see it as live Avatar at the top of the screen. Tap the Avatar.
Choose a photo or a video to create a Fleet.
Hit the drop-down button adjacent to Fleet button to set the permissions for people i.e., you can allow or disallow their reactions and replies via DM.
Add text in the box to create your fleeting thought. You can adjust the size of the text by moving the slider to the right or left. Tap Done when finished.
Once done, tap the Fleet button visible in the upper-right corner of your text field.
Wait for a moment to allow the Twitter to post your Fleet. Congratulations, you just finished creating a fine fleet!
If you would like to delete the Fleet, simply hit the drop-down button adjacent to the Close button and select the Delete Fleet option.
What is Twitter Fleets
It’s a convenient way to share your fleeting thoughts where people can chip in and convert a short conversation into an extended discussion. However, it exists only for a short span of time and then disappears completely. As such, the nature of the conversation is ephermal.
Update – Fleets is no longer be available on Twitter. Ilya Brown (@ilyabr0wn), VP, Consumer Product shares more details here.
Hope that makes sense!