Setup Facebook Shops and promote them

May 25, 2020

Despite their small size and relative importance to the economy, the level of understanding about small businesses remains extremely low. It is in this regard, Facebook – the Social Media giant has come up with a new offering – Facebook Shops! It aims to transform Facebook and Instagram into online shopping stores and give small businesses, a chance to survive and thrive in a retail space.

Facebook Shops

How to setup Facebook Shops?

Many businesses have already begun switching to social channels to market their products and build brands. For such businesses, Facebook Shops will create a more direct way of selling products directly, challenging commerce rivals like Amazon. So, if you consider selling products on Facebook a smart move, just set up your page and start selling. Believe us, it's really simple!

  1. Go to Facebook’s Commerce Manager.
  2. Create an account.
  3. Hit the Get Started button.
  4. Answer a few questions about your business.
  5. Create a business page.
  6. Add products to the Facebook Shop page categories
  7. Link your bank account.

How to setup Facebook Shops?

Visit the Facebook Commerce Manager page.

Create a new account, if you haven't created one.

Click the Get Started for the Facebook button.

Answer some questions about your business on the Facebook family of apps. The details should match the public name of your business. This information will be visible to customers in their order details, emails, and notifications.

Now, create a business page to showcase your brand.

Create Page Button
Create Page Button

Give the page, a name and hit the Create Page button.

Choose Product
Choose Product

Add your products to the Facebook Shops categories. Also, enter the details related to delivery options, and customer service information to the page.

Link your bank account and enter the necessary information to receive payouts. Add accurate information. Don't change it!

How to use Facebook Shops?

To use Facebook Shops, you'll need to complete 3 steps. Let's cover them here, in a bit of detail!

Enable Collections

Shop Preview Section
Shop Preview Section

One of the unique features of Facebook Shops is ‘Collections’. It informs buyers about any changes in the collections. This way visitors can find something new, every time they visit 'Shops'. Shop owners can choose which products should feature from their catalog. They can then alter the look and feel of the shop or add a cover image and accent colors.

Change the look of your storefront

Shop Purchase
Shop Purchase

Once done, people can easily locate a Facebook Shop on the business's Facebook Page or Instagram profile, or discover them directly, via Stories or ads. From there, they can browse the full collection, save the products they like, and place an order.

Go live and publish your Shop

Checkout Button

Upon completion of the setup, your business will go live online. A 'Checkout' page for Facebook Shops will become visible on Instagram. Interested buyers can make the payment via the page, without leaving Instagram.

Do not forget to enter your name, email, billing information, and shipping address the first time you check out!

As of now, Checkout on Instagram is currently in closed beta for businesses and is available to people in the US only.

The list of brands, given below will likely roll out the feature over the coming weeks.

  • Anastasia Beverly Hills @anastasiabeverlyhills
  • Adidas @adidaswomen & @adidasoriginals & @adidashoops
  • Balmain @balmain
  • Burberry @burberry & @burberrybeauty
  • ColourPop @colourpopcosmetics
  • Dior @dior
  • Huda Beauty @hudabeautyshop
  • H&M @hm
  • KKW @kkwbeauty
  • Kith @kithfootwear & @kith
  • Kylie Cosmetics @kyliecosmetics
  • Michael Kors @michaelkors
  • MAC Cosmetics @maccosmetics
  • NARS @narsissist
  • Net-a-Porter @netaporter & Mr. Porter @mrporterlive
  • Nike @niketraining & @nikewomen & @nikegolf & @nikesb
  • NYX Cosmetics @nyxcosmetics
  • Oscar de la Renta @oscardelarenta
  • Outdoor Voices @outdoorvoices
  • Ouai Hair @theouai
  • Prada @prada
  • Revolve @revolve
  • Teespring @teespring
  • Uniqlo @uniqlousa
  • Warby Parker @warbyparker
  • Zara @zara

Facebook Shops, in the future, plans to use Artificial Intelligence as a resource to provide more personalized shopping experiences. This may bring a shopping experience within the chat apps themselves like Facebook Messenger and WhatsApp too.

For more information, you can visit the About Facebook Page.


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Hemant Saxena
(411 Articles Published)

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